http://daringfireball.net/linked/2011/06/14/johnson-penney Now this takes guts. Take on the job as CEO of a decades old corporation and then on day one invest 50 million of your own dollars into the stock of your new company, without the option of selling it for at least six years.

You want to send a message to your investors? You want to send a message to your corporate team? You want to send a message to your employees? This is one hell of a way to send a message. And I think it's loud and clear. "I am all in. And I know it's going to be worth it. So should you"